Our Story

Anastasha Elliott - CEO Sugar Town Organics
Sugar Town Organics is a mother daughter duo health and wellness company created in 2004. We produce organic products to support good health and wellness goals of the modern family. We craft using fresh, natural, Caribbean indigenous ingredients from the land and sea.

At the age of 12 my mother was diagnosed with cervical cancer. She refused chemo and the associated drugs and as a result was given 4 months to get her affairs in order and then return to the doctor to be made comfortable. My mother was not having that and so she came home and radically changed our lives, what we ate, how we ate it, the products we used and so much more. Over the next four months we saw small changes and at the end of the four months she was cancer free. This journey set us on a path that has led us to where we are today.

We created Yaphene our hair and body line to offer crafted products for the Caribbean woman influenced by our culture, food, traditional beauty practices and herbal remedies. We offer an ethical brand that is fresh, crafted and pure to inspire a healthier woman and family. Yaphene which is a word chosen in honor of our grandparents who through their desire to pass something on to their children made it possible for us to create what we offer today.

Marapa is our luxury skincare line that features products to taken beautiful care of our face, neck, check and back where we typically suffer acne in particular. We have added aromatherapy product through our Exotic Vibrational Candles, body oil and body butter.

Baba our newest line features nutrient rich products to take care of your little ones. We believe baby skin care should be gentle, effective, soothing and leave baby happy and healthy.

Flauriel is our edibles brand which focuses on food particularly sauces, dips, Caribbean treats and wines that offer fresh gourmet accompaniments to daily meals using indigenous ingredients and packed with Caribbean flavor complex’s. Flauriel is a mix and match of our grandparents names to remind us of their lessons, sacrifices and desire to foster healthy generations by not only farming and growing healthy foods but also creating healthy products for families to use. The products of our Flauriel brand also allows us to employ sustainable practices as it relates to our use of fresh and raw ingredients in our cosmetic products manufactured under our sister brands thus reducing and or eliminating waste. 

At Sugar Town Organics we have created a mini farm in our back yard where we grow and harvest our herbs and spices which we use in our creations. We also work with local farmers who supply raw materials which we do not grow ensuring a steady flow of raw inputs while also supporting our farmers and by extension the communities they work and live in.

Today we can be found in supermarkets on our island home of St. Kitts, in gift shops, boutique, hotel as well as online both here and at oneshapp.com/sugartown869

Our vision is to positively drive good health and well being, by providing an impact innovation that disrupts the vicious cycle of poor health while fostering cultural regeneration. Our brands are our people, food, history and culture, as we take an adventurous approach to food and nutrition security and a society that is trending towards good health both in choices and actions.

Why Food Focused?

 Truly Natural. Everything we create contains the finest all-natural agro-processed ingredients, grown on our small farm, sourced locally from other organic certified farmers, or sourced around the Caribbean. We emphasize the use of indigenous ingredients, raw, unprocessed with active properties. Each ingredient is carefully screened and used based on its properties or benefits it may add to the finished product. We create in keeping with ethical standards and industry recognized best practices and standards. No animal testing is conducted on our products or ingredients. All of our oils are cold-pressed or steam distilled. These are the best extraction methods available and lead to premium quality oils. All products are made in small batches on the island of St. Kitts.